Right Turn: A walk to remember

Author: Stacey Johnson, 08/09/13

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Today’s Right Turn, brought to you by CCRM’s summer student Erin Sugar, features an interactive art installation of a human cell that allows individuals to enter and navigate its walls, activating different stages of the cell life cycle with each step.

Located in the Netherlands, the graphic design agency CLEVER°FRANKE created the “Living Cell” for the European Research Institute for the Biology of Ageing (ERIBA Institute) with the purpose of simplifying the complexities within the human body. The computer simulation of the cell is projected onto the floor’s digital interface and is activated when the visitor steps on specific motion sensors. Patrons are instructed to walk across the cell to trigger areas that spur cell development, magnify cell properties and prompt different cell processes.

The installation initiates a series of cell responses, such as releasing toxins, smoke and UV radiation into the cell, as well as demonstrating the effect that sugar has on its structure at the molecular level.

The information and data visualization company succeeds in its effort to simplify a complex idea. It makes the world of the human cell accessible to the everyday person who does not have access to state of the art microscopes or a PhD level scientific background.

To watch the “Living Cell” in action, watch the video:

Our regular feature, Right Turn, showcases the “lighter” side of stem cells and regenerative medicine. Every Friday, we will bring you cartoons, photos, videos and other content that may be just as thought provoking as the written submissions that you are used to finding here, but they definitely won’t be blogs.

As always, we welcome your feedback and we also welcome suitable submissions. Be creative! Use the right (!) side of your brain. Make us laugh! Let’s see if we can make this new direction a positive one for all of us. Send your submission to info(at)ccrm.ca.

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Stacey Johnson

Stacey Johnson

For almost 20 years, Stacey has been providing strategic communications counsel to government, corporate, technology and health organizations. Prior to that, Stacey was at the CTV Television Network, first as a researcher, then as a story producer for “Goldhawk Fights Back,” a special ombudsman segment that aired weekly on the National News and Canada AM. Before joining CCRM as the Director, Communications and Marketing, Stacey was the Director of Communications for the Canadian Arthritis Network. Stacey is editor of Signals. You can follow Stacey on Twitter @msstaceyerin.
Stacey Johnson

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