This is an anniversary celebration of sorts. One year ago (almost to the day), EuroStemCell and OptiStem released the graphic story From Hope to Hype and I recall being amazed: not just at the beauty and integrity of the finished product, but at the immense creativity of the project as a whole. Explaining stem cell research, clinical trials and hype in a graphic story? Genius, from a science communications point of view.
But graphic stories beg for the printed page and as much as I enjoyed reading it online, I envisioned this booklet actually being in the hands of its readers. I wanted a copy with pages to turn. I think the smart people over at EuroStemCell and OptiStem knew this too, because they have now turned this “made for print” form of communication into something that resonates with an online audience. Earlier this year, From Hope to Hype was re-released in an interactive format, complete with videos, links to additional information and a feedback wall.
One year later, I’m amazed all over again. (Click on the image below to open the interactive story.)
Our regular feature, Right Turn, showcases the “lighter” side of stem cells and regenerative medicine. Every Friday, we will bring you cartoons, photos, videos and other content that may be just as thought provoking as the written submissions that you are used to finding here, but they definitely won’t be blogs.
As always, we welcome your feedback and we also welcome suitable submissions. Be creative! Use the right (!) side of your brain. Make us laugh! Let’s see if we can make this new direction a positive one for all of us. Send your submission to info(at)ccrm.ca.
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