Right Turn: If you don’t love the skin you’re in

Author: Stacey Johnson, 06/03/16

Have you ever wanted to shed your skin? I don’t mean in the metaphorical sense like becoming a different person, free of all the old baggage we accumulate in life. And I’m not talking about CCRM’s new logo and colours either, but thanks for noticing. (Shameless.)

I mean literally have new skin, maybe skin that makes you look younger or less tired?

Scientists at Harvard and MIT have reported that creating a “second skin” is possible, based on pilot studies, using chemicals called siloxanes that Health Canada has deemed safe to human health. (That doesn’t mean, however, that everyone approves of their use.)

The skin is supposed to work like this: you can soak the invisible film, a polymer, with sunscreen or treat skin conditions like eczema or psoriasis and not worry that sweat or water will wash the protection away. The explanation given in a New York Times article is that “a more permeable second skin might be used for undereye bags while a less permeable one might hold a medication in place.”

Two companies are behind the new biomaterial: Living Proof, with biomedical engineer Robert Langer at the helm (read posts about him here and here), and Olivo Laboratories. I’ve written about the “cosmeceutical” industry in the past (stem cell facials anyone?) and the analysts at CCRM have known about Living Proof for a while now. In 2013, the company successfully closed a $30 million financing and was reported to have achieved $100 million in annual sales in 2014.

I can’t say the words “shed my skin” without hearing the Peter Gabriel lyrics from the song Sledgehammer. If this product proves successful, we will have a new, gentle, tool in our cosmetic arsenal that is far less invasive than a sledgehammer to make those wrinkles disappear.

 

Our regular feature, Right Turn, appears every Friday and we invite you to submit your own blog to info(at)ccrm.ca. We encourage you to be creative and use the right (!) side of your brain. We dare you to make us laugh! Right Turn features cartoons, photos, videos and other content to amuse, educate and encourage discussion.

As always, we welcome your feedback in the comment section.

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Stacey Johnson

Stacey Johnson

For almost 20 years, Stacey has been providing strategic communications counsel to government, corporate, technology and health organizations. Prior to that, Stacey was at the CTV Television Network, first as a researcher, then as a story producer for “Goldhawk Fights Back,” a special ombudsman segment that aired weekly on the National News and Canada AM. Before joining CCRM as the Director, Communications and Marketing, Stacey was the Director of Communications for the Canadian Arthritis Network. Stacey is editor of Signals. You can follow Stacey on Twitter @msstaceyerin.
Stacey Johnson

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