Right Turn: Research2Reality

Author: Stacey Johnson, 05/15/15

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It was big science news in Canada this week when Professor Molly Shoichet, the University of Toronto’s senior advisor on science and engineering engagement, launched a $400,000 social media campaign to highlight the work of Canadian scientists in various disciplines.

Research2Reality is a public outreach effort that currently features basic research from six Canadian universities. The project consists of 70 short videos and you can find them all on the r2r website (along with the list of partners). According to Dr. Shoichet, what all the videos have in common “is an emphasis on how research under way right now in Canadian university labs could impact the future” (The Globe and Mail, May 11, 2015).

The launch party brought together some of the “Rockstars of Research” featured in the videos. One of those rockstars is Dr. Sheila Singh, a pediatric neurosurgeon and stem cell scientist at McMaster University. Dr. Singh’s research involves attempting to characterize the heterogeneity that exists in brain tumours. You can read more about her work here.

Watch Dr. Singh’s video on whether stem cells hold the secret to curing pediatric cancer. If you want to learn more about targeting cancer stem cells – something Dr. Singh mentions in the video – visit Signals on May 19th when blogger Sara Nolte covers this topic.

Our regular feature, Right Turn, appears every Friday and we invite you to submit your own blog to info(at)ccrm.ca. We encourage you to be creative and use the right (!) side of your brain. We dare you to make us laugh! Right Turn features cartoons, photos, videos and other content to amuse, educate and encourage discussion.

As always, we welcome your feedback in the comment section.

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Stacey Johnson

Stacey Johnson

Stacey has been providing strategic communications counsel to government, corporate, technology and health organizations since completing a MSc in Public Relations in 1997. Prior to that, Stacey was at the CTV Television Network, first as a researcher, then as a story producer for “Goldhawk Fights Back,” a special ombudsman segment that aired weekly on the National News and Canada AM. Before joining CCRM, Stacey was the Director of Communications for the Canadian Arthritis Network. Stacey is editor of Signals Blog. You can follow Stacey on Twitter @msstaceyerin.
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