by Stacey Johnson | Aug 30, 2019
Hi Signals readers, We hope you’ve had a great summer and enjoyed all of our posts so far in 2019. There is still lots to come, but we’re on vacation this week so we can recharge and come back in September full of energy and brimming with fresh ideas. May...
by Stacey Johnson | Jul 5, 2019
Propaganda is everywhere these days. Even (especially?) at a conference for public relations professionals. La Generalista, aka Alicia Wanless, was the opening keynote speaker at the recent Canadian Public Relations Society’s (CPRS) “Evolving Expectations” annual...
by Stacey Johnson | Jun 28, 2019
There’s a new blog in town and it’s in direct competition to Signals. Or is it? In our information saturated world, there is a great deal of competition for your attention. In 2015, Netflix users had streamed 42.5 billion hours of video and its users collectively...
by Stacey Johnson | Jun 21, 2019
In our hyperconnected world, video is king. There are many reasons for this, including the fact that for marketers video helps convert visitors (to a website for example) into customers. Videos also bring testimonials to life. Real people are telling us why we should...
by Stacey Johnson | Jun 14, 2019
Writers will know that inspiration can come from the strangest places. Earlier this week I came across a Twitter thread from “Dr Esther @EstOdek” who was amusingly upset (I think that’s an oxymoron) that she learned, too late for her PhD on starfish, that The Hulk’s...
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