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Right Turn: A 2017 resolution you can commit to

by | Jan 13, 2017

Join a gym. Lose weight. Quit smoking. Save more money. I bet you know what these have in common: Yes, they are popular (and quickly broken) New Year’s resolutions. Although quitting gambling also fits nicely into this list, I’m willing to put up money that “make a stem cell resolution” has never crossed your mind.

Well, our clever friends at CIRM are inviting you to do just that, with a new campaign they have just launched. Participating is easy and you might be rewarded with a CIRM Stem Cell Champions t-shirt.

I haven’t posted it to social media yet, but my stem cell resolution in 2017 is to win one of those shirts. (Does that count?)

I’ll also make a second resolution. Since I’m not a scientist, a student or a patient, but I regularly communicate about stem cells to raise awareness and educate the public, my #stemcellresolution is to use this forum to spread the news – what I do best – about this fun and important challenge.

There are many issues associated with stem cell research, including regulation, reimbursement, funding, warning the public about unsafe/unproven stem cell therapies…the list goes on. CIRM has created a means for everyone associated with, or interested in, stem cells to make a commitment in a personal and meaningful way, even if the concept is quite simple. In fact, that’s the beauty of this campaign: it’s easy to participate so adoption will hopefully be high. So, in all seriousness, that’s why I want to support CIRM in raising awareness of what they’re doing.

CIRM has given you lots of ways to participate and provided some tools to make it easy. There is even a fun video that outlines how the contest works and offers some resolution ideas. Give it a watch and see if you don’t feel better afterwards. I know I already feel ten pounds lighter.

Our regular feature, Right Turn, appears every Friday and we invite you to submit your own blog to info(at)ccrm.ca. We encourage you to be creative and use the right (!) side of your brain. We dare you to make us laugh! Right Turn features cartoons, photos, videos and other content to amuse, educate and encourage discussion.

 

As always, we welcome your feedback in the comment section.

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Stacey Johnson

Stacey Johnson is the editor of Signals and a contributor. For 25 years, Stacey has been providing strategic communications counsel to government, corporate, technology and health organizations. She began her career at the CTV Television Network and then moved to Hill & Knowlton Canada where she advised clients in a variety of industries and sectors. Stacey is the Vice President, Communications and Marketing for CCRM, a leader in developing and commercializing regenerative medicine-based technologies and cell and gene therapies. She has a Master's degree in Public Relations. You can follow her on Twitter @msstaceyerin.

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