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Right Turn: Imagination according to GE

by | Apr 17, 2015

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This week, General Electric (GE) announced that it is creating a six-part documentary series about science and technology that will be broadcast on the National Geographic Channel beginning in November. According to the New York Times, the series will focus on the brain, aging, water supply, alternative energy, pandemics and the fusion of biology and technology. Hollywood producers Brian Grazer and Ron Howard will produce the series.

GE is an American multinational conglomerate that brands itself as “imagination at work.” Its roots go back to the inventor Thomas Edison and, not surprisingly, innovation and invention permeate its corporate identity. Its mission is “inventing the next industrial era to move, power, build and cure the world.”

GE has a large footprint in healthcare, including regenerative medicine. (It is one of CCRM’s industry consortium members and an important partner of ours.) This documentary series complements other efforts GE has made to create branded content that features innovators and exciting discoveries to reinforce that innovation is synonymous with GE. Maybe you agree or maybe you don’t. You are welcome to let me know in the comment section below.

This video, one in a series of award winning films by Focus Forward, tells the remarkable story of six-year-old Emma, who underwent an innovative experimental trial to cure her fatal leukemia.

Our regular feature, Right Turn, appears every Friday and we invite you to submit your own blog to info(at)ccrm.ca. We encourage you to be creative and use the right (!) side of your brain. We dare you to make us laugh! Right Turn features cartoons, photos, videos and other content to amuse, educate and encourage discussion.

As always, we welcome your feedback in the comment section.

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Stacey Johnson

Stacey Johnson is the editor of Signals and a contributor. For 25 years, Stacey has been providing strategic communications counsel to government, corporate, technology and health organizations. She began her career at the CTV Television Network and then moved to Hill & Knowlton Canada where she advised clients in a variety of industries and sectors. Stacey is the Vice President, Communications and Marketing for CCRM, a leader in developing and commercializing regenerative medicine-based technologies and cell and gene therapies. She has a Master's degree in Public Relations. You can follow her on Twitter @msstaceyerin.

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