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Our story begins in a wondrous land called Torona, far from the North Pole, where mythical creatures – half human, half reindeer – have dedicated their adult years to the admirable pursuit of helping to treat patients around the world with “regenerative medicines,” whether they’ve been naughty or nice.

When they aren’t busy with their mission of creating new companies, devising better ways to manufacture cells and figuring out how to make friends with others like them the world over, they dance. And then they dance some more. Between trying to revolutionize treatments for degenerative diseases through the development and commercialization of cell-based products and therapies, and dancing, they have time for little else. Occasionally they binge watch a Netflix series while eating certain types of lichen that grow in sub-arctic climates.

Although their exact location is kept secret due to the nature of their important work, we have managed to capture video evidence of their existence. Be warned that their dancing could be considered NSFW (not suitable for work). This herd of Macareindeer are of the ccrm species. For identification purposes, they have been named as follows: standing: Kim Warren, Jen Moody and Nick Timmins; kneeling: Michael Israels and Michael May. They, along with the rest of their ccrm herd mates – not shown here – wish you Happy Holidays and all the best in 2017.

 

Our regular feature, Right Turn, appears every Friday and we invite you to submit your own blog to info(at)ccrm.ca. We encourage you to be creative and use the right (!) side of your brain. We dare you to make us laugh! Right Turn features cartoons, photos, videos and other content to amuse, educate and encourage discussion.

As always, we welcome your feedback in the comment section.

 

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Stacey Johnson

Stacey Johnson is the editor of Signals and a contributor. For 25 years, Stacey has been providing strategic communications counsel to government, corporate, technology and health organizations. She began her career at the CTV Television Network and then moved to Hill & Knowlton Canada where she advised clients in a variety of industries and sectors. Stacey is the Vice President, Communications and Marketing for CCRM, a leader in developing and commercializing regenerative medicine-based technologies and cell and gene therapies. She has a Master's degree in Public Relations. You can follow her on Twitter @msstaceyerin.