Right Turn: Delivering your quick fix one Friday at a time

Author: Stacey Johnson, 08/23/13

After a summer of interning at CCRM, English major and PR convert Erin Sugar has learned a great deal about the world of regenerative medicine and the behavior of scientists. Her final Right Turn has me wondering what she actually took away from working with us.

Stumbling upon an article on the comical and informative website www.i09.com, a headline caught my eye that asked readers to guess which profession drinks the most coffee, as polled by America’s sweetest coffee stop Dunkin’ Donuts.

After interning at CCRM for four months, I wasted no time in percolating my answer, realizing immediately that scientists and lab technicians must be at the top of the list. After all, they are workaholics who spend day and night in the lab taking care of their beloved children—I mean cells.

Needless to say, I was right. Scientists hold a whole latte love for caffeine, with PR professionals and marketers ranked at a close second—because we writers require lots of energy to espresso ourselves.

To see the top 15 professions that love their cappuccinos, based on a survey of 4,700 Americans, check out the infographic below. Does this list match your reality?

Scientists and lab techs lead the list of top coffee drinking professions


Our regular feature, Right Turn, showcases the “lighter” side of stem cells and regenerative medicine. Every Friday, we will bring you cartoons, photos, videos and other content that may be just as thought provoking as the written submissions that you are used to finding here, but they definitely won’t be blogs.

As always, we welcome your feedback and we also welcome suitable submissions. Be creative! Use the right (!) side of your brain. Make us laugh! Let’s see if we can make this new direction a positive one for all of us. Send your submission to info(at)ccrm.ca.




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Stacey Johnson

Stacey Johnson

For almost 20 years, Stacey has been providing strategic communications counsel to government, corporate, technology and health organizations. Prior to that, Stacey was at the CTV Television Network, first as a researcher, then as a story producer for “Goldhawk Fights Back,” a special ombudsman segment that aired weekly on the National News and Canada AM. Before joining CCRM as the Director, Communications and Marketing, Stacey was the Director of Communications for the Canadian Arthritis Network. Stacey is editor of Signals. You can follow Stacey on Twitter @msstaceyerin.
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